Strategic Plan

After experiencing tremendous growth over the past two decades, Pearland reached a crossroads – does it remain a bedroom community for Houston or evolve into something more? And, if so, how does it get there. The answers lie in the PEDC’s 2008-2013 Strategic Plan, which charts the actions necessary to maintain growth and development within Pearland.

Highlights from the 2008-2013 Strategic Plan include:

Key findings

• Strong transportation network and close access to Houston make Pearland a desirable residential location
• Abundance of residential and commercial retail development provides convenience to residents and increase city’s sales tax revenue
• City has a fast-growing, young professional population
• There is a growing disconnect between east (established) and west (more recent) residents in regards to quality of life and “sense of place”
• Limited cultural amenities in Pearland might affect city’s ability to continue to lure smart, young people and leverage the city’s “destination” status
• There is a solid foundation for capital investment
  

Approach
Pearland must conceptualize its existing assets in a new light and extend these benefits to growing industries that currently lack a presence in the area. This includes: business and professional services, life sciences (health care and bioscience/nanotechnology), energy (oil and gas), renewable energy.

Goals

• Create a new PEDC marketing strategy that addresses unique role of Pearland as a cornerstone of future economic development
• Ensure Pearland has a pro-active business climate for attraction, retention and expansion
• Build a network of support for entrepreneurs
• Align workforce and educational systems so that training programs match the high-growth, industry skills and occupations demand
• Integrate transportation and infrastructure projects with the city’s economic development goals and policies
  

Click here to read the full 2008-2013 Strategic Plan.